James Dillard conducts research on the production and effects of persuasive messages. His Goals-Plans-Action model of interpersonal communication has contributed to understanding how individuals create messages designed to change relationships, acquire goods, and shape political opinion. Professor Dillard’s research on the role of emotion in persuasion is often applied to the questions of public health and sustainability.
James Dillard covers the theory and application of persuasive communication, especially as it relates to sustainability. He teaches graduate and undergraduate courses on persuasion/social influence (CAS550 and CAS302), measurement in communication science (CAS597), and interpersonal influence (CAS497).